Conjure
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Permanent Installation
DANA TANAMACHI

 

Instagram

Instagram CEO Kevin Systrom commissioned Dana Tanamachi to create an original installation to hang directly outside of his office in their new HQ. This was truly a blue sky project, with the singular directive of inspiration. Dana ran with that, creating a concept of changing seasons throw floral based pattern, incorporating the Instagram brand gradient. The execution was unlike any we’ve done, we worked closely with local shop New Bohemia Signs to help us create this one-of-a-kind piece. Dana hand cut every pattern from a single layer of vinyl, New Bohemia then hand painted the gradient, after allowing the pieces to cure, the remaining patterned was peeled away to reveal the pattern in it’s natural wood finish.

 
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